Technology and business consultancy, Dubai

We're a small team in Dubai. We find the work that's eating up your team's time, then build the software, automation or AI to fix it. You'll work directly with the people building it.

01 How we work

Here's how a project works.

Say your orders arrive on WhatsApp. Someone then copies each one into a spreadsheet. We'd start there.

  1. Scope

    We watch how your team handles an order. Then we agree the scope and price in writing: WhatsApp orders go into the stock sheet without anyone typing them in again.

  2. Build

    Your team tries a working version with real orders while we're building it. They tell us what doesn't work, and we fix it before launch.

  3. Run

    We put it live, show your team how to use it and check that orders are coming through properly. You know who to call when something needs fixing.

02 Services

What we do.

  1. 01

    AI assistants and agents

    An assistant can draft a reply, answer a customer or sort an incoming request. We build in a way for a person to take over and a record of what it did.

  2. 02

    Automation and integrations

    We connect your CRM, phone system, accounts and spreadsheets so your team doesn't have to copy the same information between them.

  3. 03

    Custom software and dashboards

    We build internal tools and client portals around how your team works, with dashboards that put the numbers you need in one place.

  4. 04

    Workshops and training

    Your team brings a real task and tries AI or automation on it. You leave with a short list of what's useful and worth taking further.

  5. 05

    Business cases and digital strategy

    We work through the likely cost and savings before you commit to a build. You can see the assumptions, what's uncertain and whether the numbers add up.

  6. 06

    Interactive web and motion

    Websites, demos and animations that react when you click, drag or scroll. This site is one example.

Your problem might not fit this list. Tell us about it anyway; we'll say if we're not the right people. Start a conversation

03 Why us

What we do differently.

A request to put WhatsApp orders into a stock sheet can turn into a pitch for a chatbot after a few handovers. With us, you speak directly to the people building it.

We build it ourselves.

Nothing goes to a subcontractor. If something breaks, you call the people who wrote it.

The scope is written down.

You know what's included before we start. Anything extra gets discussed and agreed before we charge for it.

You can see what you're paying for.

We explain progress in plain English. The code, data and accounts belong to you.

04 Contact

Tell us what's slowing you down.

Book a scoping call

Start with a 30-minute call about the job that's causing you trouble. We'll talk through it and say whether we're the right people to help. We're in Dubai and happy to meet in person.

George Reid-Dowd, one of our founders, will take the call. He builds the software too. More about George