Technology and business consultancy, Dubai

We're a small team in Dubai. We sit down with you, find the problem that's costing you most, and build the software, automation or AI that fixes it. The people you talk to are the people who build it.

01 How we work

From messy to running.

Take a common one: orders arrive on WhatsApp and someone types them into a spreadsheet by hand. Here's what happens to it with us.

  1. Scope

    We sit with the person doing the typing and see where the time goes. Then we agree in writing the one thing to build: orders go from WhatsApp into the sheet on their own.

  2. Build

    We build it ourselves. Early on, your team tries a working version on real orders and tells us what's wrong, so the finished thing fits how they work.

  3. Run

    It goes live. We show the team how it works and keep an eye on it. Then we look at the next thing worth fixing together, if there is one.

02 Services

What we do.

  1. 01

    AI assistants and agents

    Assistants that answer customers, draft replies and sort incoming requests. When they're unsure they pass it to a person, and you can see everything they did.

  2. 02

    Automation and integrations

    We connect the tools you already pay for, such as your CRM, phone system, accounts and spreadsheets, so nobody has to copy and paste between them.

  3. 03

    Custom software and dashboards

    Internal tools, client portals and dashboards, shaped around the way your team already works.

  4. 04

    Workshops and training

    Hands-on sessions where your team tries AI and automation on their own work. You come away with a short list of what's worth building.

  5. 05

    Business cases and digital strategy

    Before you spend anything, we work out what it will cost, what it should save and what has to go right for it to pay off.

  6. 06

    Interactive web and motion

    Websites, product demos and animation that respond as you use them. We built this site the same way.

If your problem doesn't fit a box here, tell us anyway. We'll say straight away if we're not the right people. Start a conversation

03 Why us

What we do differently.

Most tech projects don't fail on the tech. They go wrong in the handovers, when the brief passes from sales to a consultant to an agency to a developer and changes a little each time.

We build it ourselves.

Nothing goes to a subcontractor. If something breaks, you call the people who wrote it.

A scope you can hold us to.

You get it in writing before we start. If something new comes up, we talk about it before it costs you.

No black boxes.

Updates in plain English. The code, the data and the accounts are yours.

04 Contact

Tell us what's slowing you down.

Book a scoping call

Start with a 30-minute call. Tell us what's getting in the way, and we'll tell you honestly whether we can help. We're in Dubai and happy to meet in person, and we're planning to be at GITEX Global too.

You'll be talking to George Reid-Dowd, one of the founders, who also does the building. More about George